---
title: Marketing Glossary - I
description: We've compiled a variety of news and resources that interest us and, we believe, may interest you. Marketing Glossary - I
---

[![marketing-partners_logo_one-line_2x](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/MPI_logos/marketing-partners_logo_one-line_2x.png?width=1120&name=marketing-partners_logo_one-line_2x.png "marketing-partners_logo_one-line_2x")](https://www.marketing-partners.com/)

[![Marketing Partners for positive change](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/MPI_logos/Marketing-Partners_for-positive-change.png?width=269&name=Marketing-Partners_for-positive-change.png "Marketing Partners for positive change")](https://www.marketing-partners.com/contact)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

---

# Marketing Glossary - I

## Implicit bias

**Implicit bias** refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an **unconscious** manner.

## Impressions

Number of homes or individuals exposed to an advertisement or group of advertisements. In Internet, the total number of times an online advertising banner has been served to the websites visitors. To be counted as an impression, the banner has to successfully load on the user’s browser.

## Inbound Marketing

Instead of pushing out paid ads and direct mail pieces (outbound marketing), inbound marketing uses helpful content to attract visitors to engage with your company by choice. Inbound marketing earns the attention of potential customers, makes the company easy to be found, draws customers by producing interesting and useful content, building the relationships and nurturing them along so you ultimately earn their business.

## Infographic

This term is fairly straightforward. It’s the combination of words (information) and visuals (graphics) to convey a story or message—usually an infographic includes numbers or data to educate or inform.

## IO / Insertion Order

Instructions to a publisher detailing the placement of material for print advertising. The insertion order is issued by the advertiser or advertising agency and will specify the size of the advertisement, the position, the quoted price, and the date (or dates) on which the ad is to appear.

## Integrated Marketing

An integrated marketing communication strategy fuses traditional and digital marketing techniques to harness the best of classic and modern communication methods. You can think of integrated marketing as a well-rounded program that uses both offline and online techniques. (The terms 360 campaign and multi-channel marketing are also used to describe the concept.)

 

[![marketing partners business membership logos](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/site_images/cert_bar_1024_left2.png?width=512&name=cert_bar_1024_left2.png "marketing partners business membership logos")](https://www.marketing-partners.com/business-memberships)

[![marketing partners certification logos](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/site_images/cert_bar_1024_right2.png?width=512&name=cert_bar_1024_right2.png "marketing partners certification logos")](https://www.marketing-partners.com/certifications)

## [Services](https://www.marketing-partners.com/services)

## [About Us](https://www.marketing-partners.com/about)

## [Our Work](https://www.marketing-partners.com/work-portfolio)

## [News & Resources](https://www.marketing-partners.com/news-resources)

## [Blog](https://www.marketing-partners.com/conversations2)

## [Contact](https://www.marketing-partners.com/contact)

Marketing Partners, Inc.  
Burlington, VT 05401  
(802) 864-6710

Copyright © 2012-2021 Marketing Partners, Inc.   [Privacy Policy](https://www.marketing-partners.com/privacy-policy) | [Accessibility Policy](https://www.marketing-partners.com/accessibility-policy) | [FAQs](https://www.marketing-partners.com/faqs) | [Contact Us](https://www.marketing-partners.com/contact)

Let’s Connect:

[![Follow Marketing Partners on LinkedIn](https://www.marketing-partners.com/hubfs/SocMed_Icons/linkedin-white-circle-30.png)](https://www.linkedin.com/company/marketing-partners-inc.) [![Follow Marketing Partners on Twitter](https://www.marketing-partners.com/hubfs/SocMed_Icons/twitter-white-circle-30.png)](https://twitter.com/ChangeConvos) [![Follow Marketing Partners on Pinterest](https://www.marketing-partners.com/hubfs/SocMed_Icons/pinterest-white-circle-30.png)](https://www.pinterest.com/markpartners/) [![Like Marketing Partners on Facebook](https://www.marketing-partners.com/hubfs/SocMed_Icons/facebook-white-circle-30.png)](https://www.facebook.com/Marketing.PartnersVt)

![](https://dc.ads.linkedin.com/collect/?pid=431761&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=600666&fmt=gif) 

Please ensure Javascript is enabled for purposes of [website accessibility](https://userway.org)