Nicole Twohig

2 min read

Social Media in the B2B Marketplace

The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms...

2 min read

Social Marketing versus Social Media Marketing

3 min read

Don’t have a social media strategy? You’re not alone.

These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about...

2 min read

Nielsen Challenging Consumer Segment Age Biases: Crazy?

Nielsen, one of the advertising industry’s oldest and most respected research companies, is taking consumer marketers to task by challenging them...