The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms by B2B companies is still an emerging and evolving trend. A recent webinar by eMarketer, explored how and why B2B companies are using social networks to promote their services or brands. The number one reason? They’ve realized their customers and prospects are there. I’ve chosen to highlight some key findings from the webinar that illustrate the current state of social media in the B2B marketplace.