We're delighted to welcome nonprofit Call2Recycle, Inc. to the Marketing Partners' family of clients with a behavior change and environmental mission.
Call2Recycle® is a product stewardship program providing no-cost battery and cellphone recycling solutions for municipalities, businesses and consumers across the U.S. and Canada. It is the first program of its kind to receive the Responsible Recycling Practices Standard (R2) certification.
The state of Vermont has approved Call2Recycle, Inc. to implement the first mandated producers-funded primary (single-use) battery recycling program in the U.S. beginning January 1, 2016, making battery recycling easier and convenient for residents. For 21 years, Call2Recycle has voluntarily served the state of Vermont with a free rechargeable battery collection and recycling program. Vermont’s new Primary Battery Law will minimize consumer confusion, as residents will no longer need to separate out single-use batteries when they recycle. This program will also help maximize the number of batteries being diverted from landfill.
We are partnering with Call2Recycle on the events, public education, outreach and paid media components of the implementation plan to ensure Vermonters are aware of and motivated to take advantage of the new resources, options and locations available to recycle their single-use batteries. Find out more at: http://www.call2recycle.org/vermont
