Small Dog Electronics named Best Computer Equipment Provider
VermontBiz presented the 2025 winners of the annual Best of Business Awards. Companies in Vermont that have the best products and services for...
Pat Heffernan
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Jun 15, 2016 9:59:00 AM
We loved the lede to this roundup article by Joi Sears in TriplePundit.
Most brands claim to have some form of social mission, but few act on it. Today’s winning brands are not only starting contentious, uncomfortable and socially-relevant conversations about the issues that matter, but they’re also getting off their buns and actually doing something about them.
Pat is quoted on the importance of diversity — of perspectives, experiences, identities, ideas, and opinions, in addition to the traditional demographic characteristics — and the business case for inclusive communication, particularly for the younger adults often labeled as Millennials.
Companies large and small from across the country are cited, and several (including Marketing Partners) are members of the American Sustainable Business Council.
For the full story, see: Companies As Activists: Brands Take A Stand For Justice, TriplePundit, June, 2016
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