We loved the lede to this roundup article by Joi Sears in TriplePundit.
Most brands claim to have some form of social mission, but few act on it. Today’s winning brands are not only starting contentious, uncomfortable and socially-relevant conversations about the issues that matter, but they’re also getting off their buns and actually doing something about them.
Pat is quoted on the importance of diversity — of perspectives, experiences, identities, ideas, and opinions, in addition to the traditional demographic characteristics — and the business case for inclusive communication, particularly for the younger adults often labeled as Millennials.
Companies large and small from across the country are cited, and several (including Marketing Partners) are members of the American Sustainable Business Council.
For the full story, see: Companies As Activists: Brands Take A Stand For Justice, TriplePundit, June, 2016
Pat Heffernan: Mar 18, 2024 9:16:00 AM
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Pat Heffernan
