Call2Recycle’s expanded household batteries recycling program following Vermont’s first ever mandated primary (single-use) battery stewardship law has shown tremendous results since the program was launched in January this year. Vermont's positive response to the program has contributed to Call2Recycle's announcement of a record 3.3 million kilograms (7.3 million pounds) of single-use and rechargeable batteries recycled at the mid-year mark, an increase of 20 percent compared to the same time period last year.
“We’ve seen a very positive response, from consumers to collection sites. Residents have wanted to recycle primary batteries for years and this program gives them the ability to do that at no charge,” said Jen Holliday, chair and founder the Vermont Product Stewardship Council.
The state of Vermont has approved Call2Recycle, Inc. to implement the first mandated producers-funded primary (single-use) battery recycling program in the U.S. beginning January 1, 2016, making battery recycling easier and convenient for residents. For 21 years, Call2Recycle® has voluntarily served the state of Vermont with a free rechargeable battery collection and recycling program. Vermont’s new Primary Battery Law will minimize consumer confusion, as residents will no longer need to separate out single-use batteries when they recycle. This program will also help maximize the number of batteries being diverted from landfill.
Marketing Partners is partnering with Call2Recycle® on the events, public education, outreach and paid media components of the implementation plan to ensure Vermonters are aware of and motivated to take advantage of the new resources, options and locations available to recycle their single-use batteries.