Marketing Partners offers our clients a full range of qualitative and quantitative primary research services, in addition to deep capabilities and resources for secondary research. Research is the foundation of any successful marketing strategy, whether it is business-to-business, business-to-consumer, or government-to-citizen.

 

By keeping our research services within our firm instead of outsourcing, our team gains intimate knowledge and insight into our client's target audience. Focus groups, intensive individual interviews, or Internet, telephone, intercept, or email surveys are primary research methodologies frequently requested by clients. We also routinely conduct comprehensive secondary research using extensive paid online resources and subscription-based external information services such as Lexis/Nexis, Dialog, and Datastar.

Translating research findings into effective creative materials is a particular strength of the Marketing Partners team. By identifying the current knowledge, attitudes, beliefs and behaviors of our clients’ target audiences, we are able to develop key messages and creative concepts that resonate.