Slowly Ever So Slowly More Female CEOs
Over the past 20 years, the number of female CEOs at Fortune 500 companies has increased by nearly...
The Workplaces for All campaign is a result of Act 183, which allocated funds to the Vermont Commission on Women (VCW), in consultation with the Vermont Attorney General’s office and the Vermont Human Rights Commission, to inform and assist Vermont employees, employers, and members of the public about the laws and best practices for preventing sexual harassment and workplace discrimination.
Our public education campaign included the strategy, messaging, creative materials, and implementation for an integrated, multi-channel outreach program to support fair and respectful workplaces for all Vermonters.
Social Equity & Community
Brand Strategy & Positioning
Content Strategy & Development
Digital Strategy & Web Design
Integrated Marketing Communication
Public Interest Communication
How can we best help workers understand their protections and rights while encouraging employers to adopt best practices for what has become an emotionally and politically charged rather than human issue?
Years of limited state resources meant Vermont’s image library skewed toward beautiful landscapes, executives, and manufacturing versus the many small workplaces with the positions held by most Vermonters. An appeal to employers and workers to participate in workplace photoshoots for social good created a new, representative collection of realistic images.
Human resources laws and regulations are renown for being long, dense, and complex. The goal of the information architecture design for the website was to organize and make accessible education, legal information, and best practices for employers (especially smaller businesses without HR departments), the individual workers most likely to experience sexual harassment or workplace discrimination, and their co-workers and “bystander” colleagues.