Americans are Turning Off the News
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Vermont Works for Women is a 501c3 nonprofit organization created to help women and girls recognize their potential and explore, pursue, and excel in work that leads to economic independence. The U.S. Department of Labor awarded VWW a Women in Apprenticeship and Nontraditional Occupations (WANTO) grant to increase awareness and expand pathways for women to enter and lead in all industries.
Apprenticeships and Non-Traditional Occupations offer a path to economic independence and a meaningful career for women and girls in Vermont that can be overlooked or not considered for multiple reasons. This public education campaign was designed to inform Vermonters about these vocational options as economic opportunities and as an effective means of building confidence and teaching skills that last a lifetime.
The messaging was for a broad audience:
Our public education campaign for Vermont Works for Women’s WANTO grant needed to include strategy, messaging, and implementation for an integrated, multi-channel program to reach women and girls across multiple points of contact.
We developed an outreach toolkit for Vermont Works for Women with short video clips, custom social media graphics, and print materials, that can be used well into the future. The project was followed up with analytics and reporting.
Increased the number of Vermont women reached and website traffic overall, including a 48.75% increase for the Vermont Works for Women’s Programs page.
Video library established with testimonial stories from Vermont Works for Women alums and short video clips for ongoing promotion via social media channels.
Toolkit of print and digital public outreach materials enables the Vermont Works for Women team to continue to spread the word.