Vermont Works for Women

Amplifying the message: You can do anything!

Vermont Works for Women is a 501c3 nonprofit organization created to help women and girls recognize their potential and explore, pursue, and excel in work that leads to economic independence. The U.S. Department of Labor awarded VWW a Women in Apprenticeship and Nontraditional Occupations (WANTO) grant to increase awareness and expand pathways for women to enter and lead in all industries. 

Focus Areas

Education & Training

Social Equity & Community Development

Nonprofits & Philanthropy

Related Services

Public Interest Communication

Content Strategy & Development

Digital Strategy & Advertising

Video Marketing

Marketing Collateral

The Challenge

Apprenticeships and Non-Traditional Occupations offer a path to economic independence and a meaningful career for women and girls in Vermont that can be overlooked or not considered for multiple reasons. This public education campaign was designed to inform Vermonters about these vocational options as economic opportunities and as an effective means of building confidence and teaching skills that last a lifetime.

Insight

The messaging was for a broad audience:

  • Women and girls – Low to mid income, ages 16-55, without college degree
  • Educators & Counselors – Those advising or educating women and girls
  • Employers – In government, nonprofits, and the private sector

building a timber frame

Strategies

Our public education campaign for Vermont Works for Women’s WANTO grant needed to  include strategy, messaging, and implementation for an integrated, multi-channel program to reach women and girls across multiple points of contact.

poster and brochure

How We Helped

We began by creating a strategic public education communication plan with a master frame and messaging, research and copywriting, and a social media advertising campaign. This was supplemented by video consulting and editing, design and print production, and a new landing page on the VWW website.
 

Outreach toolkit

We developed an outreach toolkit for Vermont Works for Women with short video clips, custom social media graphics, and print materials, that can be used well into the future. The project was followed up with analytics and reporting.

social media and graphics
Reaching more women with the message:
You can do anything!

Impact

Increased the number of Vermont women reached and website traffic overall, including a 48.75% increase for the Vermont Works for Women’s Programs page.

Video library established with testimonial stories from Vermont Works for Women alums and short video clips for ongoing promotion via social media channels.

Toolkit of print and digital public outreach materials enables the Vermont Works for Women team to continue to spread the word.

you can do anything identifier