Vermont Rural Ventures

Investing in communities

Vermont Rural Ventures invests in the economic, environmental, and social well-being of Vermont. VRV is a qualified Community Development Entity certified to use the New Markets Tax Credit program to retain or create jobs and essential goods and services for Vermonters

The Challenge

The New Markets Tax Credit (NMTC) program is a complex but attractive financial tool for businesses or nonprofits with projects located in qualified low-income communities. However, most businesses and nonprofits are unaware of the program or intimidated by its requirements.


Developers, commercial lenders, and the financial professionals that serve them lack understanding of the NMTC program.

Qualified communities often have good, viable business and economic development opportunities, but have limited access to capital. The NMTC program addresses the capital gap by providing the incentive of a Federal tax credit to individuals or corporations that invest in a Community Development Entity (CDE).

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Strategies and Objectives

  • Build awareness of Vermont Rural Ventures and the New Markets Tax Credit program.
  • Motivate those contemplating a project in Vermont to contact Vermont Rural Ventures.
  • Forge strong relationships and partnerships with key organizations and professionals who serve growth businesses and expanding organizations.

Vermont Rural Ventures graphics

How We Helped

We developed and implemented a strategic marketing plan to raise awareness of Vermont Rural Ventures and how it uses New Markets Tax Credits to invest in community projects that otherwise might not happen.


• Strategic communications and outreach plan
• Market research
• Media planning & advertising
• Brand identity
• Website design & implementation
• Tradeshow displays
• Infographic design
• Social media management
• Ongoing public relations
• Email marketing

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  • Vermont Rural Ventures enjoys steady increases in inquiries and website traffic.
  • Vermont Rural Ventures has a professional presence at economic development events throughout New England.
  • Partners and board members are kept informed through regular newsletters.
  • Update: Vermont Rural Ventures has merged with another NMTC provider to form Evernorth Rural Ventures to serve the wider New England region.

Vermont Rural Ventures case study sheets