Americans are Turning Off the News
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The Vermont Center for Crime Victim Services received a grant funded by the US Department of Justice Office of Justice Programs for their Victims Compensation Initiative.
This initiative sought to ensure that every entry point of the CCVS organization would be accessible to people with a wide range of disabilities. Marketing Partners received a sole-source contract to assist the Center for Crime Victim Services in achieving its goals.
How can we plan and create an outreach communication program to advance the Center's mission, including a new website with state-of-the-art accessibility, that could be sustained by a small team of staff after the three-year grant ended?
Strategic planning using the principles of universal design (physical, visual, and emotional), would best enable the Center for Crime Victim Services to develop and sustain communications to effectively reach its three diverse audiences — the disability community, the law-enforcement community, and partner organizations.
If we use an original painting donated by a Vermont artist on the website homepage, in combination with images of people served, we can begin to reinforce a supportive message of hope for those traumatized as a crime victim.
content & communication plan
establish social media accounts
Design and site navigation make it clear at a glance that the Center supports a collaborative system of direct services across Vermont that is comprehensive, victim-centered, trauma-informed and accessible to all diverse populations.