Small Dog Electronics

Bringing awareness to a local mission-driven business

Small Dog Electronics (SDE) is proud to be a values-based company and Vermont’s local Apple Premier Partner, a small, elite group of independent Apple resellers and service centers serving North America. 

Focus Areas

Mission-Driven Businesses

Energy and Environment

Related Service

Brand Strategy and Positioning

Traditional Advertising

Digital Strategy & Web Design

 

The Challenge

How can we distinguish a locally owned Apple Premier Partner from competitors in the crowded consumer electronics market while maintaining a strong relationship with Apple® and engaging as active members of the community in which the employees and owners live and work?

Insight

Imelda, the Small Dog Electronics brand mark, can and should become synonymous with what is inclusive, positive, forward thinking, and distinctively quirky in our communities.

pride month

Strategy

Based on current market conditions and business priorities, Marketing Partners has provided strategies with a flexible range of services to Small Dog Electronics since 2011, including advertising in the print and digital spaces, creative graphics, and copywriting to demonstrate Small Dog’s brand personality while adhering to Apple Computer’s exacting brand guidelines.

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How We Helped

We began with Small Dog's mission as an environmentally conscious, values-based Apple Premier Partner. Consistent messaging and mission-driven events strengthen the brand, which is  reinforced through social media, print and digital advertising, public relations, and materials for in-store branding.
 

Pioneering e-waste recycling in Vermont

E-waste recycling and the environment are important tenets of SDE as a mission-driven business. We assisted in organizing, marketing, and producing promotional materials for the first e-waste recycling events in Vermont. They became annual events, recycling more than 300 tons of e-waste in the first 3 years, until state law established the Vermont Electronics Recycling Program.
Small Dog Electronics collage about eWaste event
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Print Advertising

Sustain a presence in local community print media
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Point of Sale

Produce posters and other sales support materials
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Social Media Messaging

Build awareness through consistency and interaction

Impact

  • Strong brand equity
  • Increased social media engagement
  • Recognized as an active member of the communities in which they live and work

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