PaintCare, Inc.

Vermont support for national product stewardship program

National paint manufacturers created the nonprofit PaintCare to run recycling programs in states with paint product stewardship laws. Through PaintCare, the paint industry sets up drop-off locations for unused paint, arranges for proper disposal of the paint, and conducts outreach and education about proper paint disposal management. 

The Challenge

PaintCare, Inc. approached Marketing Partners for in-market assistance in promoting and launching the PaintCare program in Vermont.


We needed to reach three distinct audiences to increase paint disposal for recycling:  local paint stores, regional solid waste districts, and Vermont residents with left-over or unused paint tins around their home.

Gallons of paint infographic


Marketing Partners coordinated with the Vermont Agency of Natural Resources to announce the program and support the Vermont program manager for local one-day events and hyper-local promotion of participating retailers and regional solid waste districts.

PaintCare drop off sites and public relations

How We Helped

We planned and implemented the public launch of paint recycling in Vermont, including recruiting participating retailers and supporting regional drop-off events for the public.


  • Outreach strategy for Vermont product stewardship program
  • Advertising (statewide and local print, radio, digital, outdoor)
  • Infographics
  • Media planning and buy
  • Research
  • Local event and retailer support
  • Statewide and hyper-local PR
PaintCare ad appearing in Rutland Herald


In year one, PaintCare Vermont exceeded goals for the number of drop-off store locations and gallons of paint collected.

Vermont achieved the highest per capita rate of paint recycling of the eight states in the U.S. with paint stewardship laws.

PaintCare bus side ads