Americans are Turning Off the News
If you find yourself skimming the morning news and skipping the evening news, you're not alone. ...
The Future of Nursing Vermont initiative was made possible by Robert Wood Johnson Foundation grants and AARP Foundation support designed to build a Culture of Health through nursing for improved patient and community health outcomes.
Research from the Institute of Medicine shows the attainment of a Bachelor’s degree by practicing RNs improves patient outcomes and community health. How to reach the 3,700 registered nurses in Vermont who do not yet have a Bachelor’s degree and encourage them to advance their education?
Hospitals and other healthcare employers want to hire RNs with a Bachelor’s degree for better patient health outcomes. However for practicing RNs without a BSN, barriers such as cost and available time discourage a return to school. Meanwhile Vermont colleges have flexible programs to help working nurses return to school but nurses are not aware of these options.
I have worked with Marketing Partners on a variety of projects to address the nursing shortage. They have been very skilled with figuring out the best approach for different target audiences. One challenging example they helped with was a campaign targeting middle schoolers to promote careers in nursing.