Cx Associates, LLC

Energy Engineering for a Sustainable World

Cx Associates' mission is to improve the way buildings work for people and planet through engineering and consulting that bridges design, construction, operation, and policy. What started in 1994 with building commissioning has since grown to offer a suite of services for new and existing buildings, energy management, and energy efficiency programs. A small, specialized energy engineering consulting firm, Cx Associates serves the New England region.

Focus Areas

Energy & Environment

Mission-Driven Businesses

 

Related Services

Brand Strategy & Positioning

Content Strategy & Development

Digital Strategy & Web Design

The Challenge

How can we increase awareness of Cx Associates' deep expertise in a highly technical market when their subject matter experts, the consulting engineers, have extremely limited time available?

Flexible Collaboration

We have worked with Cx Associates continuously since 2007. As the firm's needs and their market have evolved, our services have as well.

Client partners since 2007

Strategies

  • Develop resources for each audience: owners, managers and developers of commercial and industrial buildings, and decision-makers in state and regional energy efficiency programs
  • Develop a content strategy, editorial calendar, and production support workflow that minimizes the time investment for engineers contributing to the blog
  • Design and build a CRM-driven website that reflects the state-of-the-art engineering systems the firm designs
  • Share the results and client relationships supported by the blog and website programs

Cx Associates website images

How We Helped

Over the years, we have collaborated to provide services including: research, positioning, a strategic marketing plan, website design and development (twice), PR, blog and editorial calendar development, social media plan and management, blog post series and ongoing editing, and an email newsletter program.
 

Sophisticated CRM-Based Website Platform

The engineers at Cx Associates design advanced energy-efficient building systems — and they wanted their new website to reflect that same level of technical sophistication.

View Site

 

 

 

Cx Associates website
Cx Associates ebooks

Ebooks for Each Segment

Speaking directly to the healthcare market's special needs
Cx Associates sell sheets

Sales Support Materials

Talking points & leave behind materials for meetings with prospects
Cx Associates blog posts

Building Energy Resilience blog

Demonstrating deep building energy expertise over the years

Impact

  • Cx Associates enjoys steady increases in website and blog visits
  • Blog posts noticed by trade journals led to invitations to publish articles in technical trade publications
  • Articles and blog posts noticed by national industry leaders led to invitations to speak at national conferences
  • The firm’s principals believe it is their steady growth, consistent content marketing, and increased visibility that led to several overtures from venture capital firms. (They are not interested in leaving Vermont.)

Cx Associates graph trending up