Social Marketing

Social Marketing

Social Marketing
Behavior Change & Social Marketing: Common Pitfalls, Practical Tips

Reducing the Use of Fossil Fuels, High Meadows Fund Conference

If you have been involved in social marketing or change work for any length of time though, you've probably wrestled with the challenge of moving beyond creating awareness to motivating action…

Behaviour Change Presentation - Fossil Fuels (PDF 235KB)

 
Bills, Laws, Ordinances, Appointments & Regulations: How What You Don't Watch Can Help Or Hurt You

Bills, Laws, Ordinances, Appointments & Regulations: How What You Don't Watch Can Help Or Hurt You

WBON Fall Conference
November 11, 2010

Bills, Laws, Ordinances, Appointments & Regulations: How What You Don't Watch Can Help Or Hurt You (PDF 222KB)

 
Social Media in the SR Business

Powerful Opportunity or Facebook Fiascos and Twitter Troubles?

VBSR spring conference

How can SR companies take advantage of social networking with integrity, maintaining their corporate culture and empowering their employees, yet minimizing their legal exposure? A lively and realistic dialogue at the VBSR 2010 spring conference.

Presentation notes and graphs: Pat Heffernan (pdf)

Resources on Corporate Social Media Policies & Ethical Guidelines (pdf)

 
Social Media Changing the PR Landscape

WBON spring conference

Social Media
 
InventVermont, Champlain College
For this group of inventors and entrepreneurs, Pat Heffernan, President of Marketing Partners, Inc., discusses how to present your product and company confidently and successfully when you don't have a formal business and marketing plan yet – or the one you have sorely needs updating. She draws on examples from attendees to demonstrate the use of practical marketing tools for those opportunities with customers, investors, suppliers, or key employees that cannot wait.

 
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