--- title: Marketing Automation Agency | Marketing Partners | Burlington VT description: Marketing automation refers to software used to automate repetitive tasks and market efficiently on multiple channels (e.g., website, email, social media, etc.) --- [![marketing-partners_logo_one-line_2x](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/MPI_logos/marketing-partners_logo_one-line_2x.png?width=1120&name=marketing-partners_logo_one-line_2x.png "marketing-partners_logo_one-line_2x")](https://www.marketing-partners.com/) [![Marketing Partners for positive change](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/MPI_logos/Marketing-Partners_for-positive-change.png?width=269&name=Marketing-Partners_for-positive-change.png "Marketing Partners for positive change")](https://www.marketing-partners.com/contact) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. --- # Marketing Automation: Doing More With Less ## What is Marketing Automation? ![marketing partners services integrated marketing icon](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/site_images/integrated-marketing-positive_150.png?width=150&name=integrated-marketing-positive_150.png "marketing partners services integrated marketing icon") We are not surprised you ask. The concept is evolving and multi-layered. To us, marketing automation means using a software tool to streamline marketing work by replacing repetitive tasks with automated processes. Initially focused on email marketing — you remember receiving your first "out-of-office" reply messages — marketing automation today refers to an expanding range of automation and analytic tools, especially for [integrated marketing](https://www.marketing-partners.com/integrated-marketing) or inbound marketing programs. ## Why Marketing Automation? Marketing automation is an efficient, practical solution when your staff resources or budgets are tight, or when there is a growth opportunity but quickly scaling is a challenge. Automating selected communications allows you to focus on more meaningful interactions with your most valuable prospects or constituents without putting other leads and touchpoints on hold. ## How to Automate We regularly use marketing automation to help clients reply to requests for information, nurture leads, and engage prospects. It does not need to be complicated. Marketing automation can be as simple as an automated reply to an email message or a form. Because the tools we use to help our clients vary based on their situation and goals, we have broad experience ranging from tools and scripts for WordPress and MailChimp to Wistia video integrations to an all-in-one [inbound marketing](https://www.marketing-partners.com/inbound-marketing-agency) platform like [HubSpot](https://www.marketing-partners.com/hubspot-certified-partner). But the planning and strategy of how to use marketing automation for your organization are more important than the software. We will help you and your team with the strategy, evaluation and use of the tools to make marketing automation easy — and effective. ![Workflow_Sample_Marketing-Automation](https://www.marketing-partners.com/hs-fs/hubfs/MPI_Website/Services/Workflow_Sample_Marketing-Automation.png?width=384&name=Workflow_Sample_Marketing-Automation.png "Workflow_Sample_Marketing-Automation") ## Note We offer a custom selection of [**Client Success Stories**](https://change.marketing-partners.com/client-success-stories) for those interested in a deeper look at marketing automation client projects. 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