Marketing Glossary - R


Broadcast: size of an actual listening or viewing audience for a particular program or commercial as compared to the size of the potential audience. The potential audience consists of all households in a geographic area that have broadcast receivers (radios and televisions), whether or not these broadcast receivers are tuned on. A program with a high rating will deliver a large audience to advertisers of their commercial.


See Cumulative Audience

Reach and Frequency

Components used to figure out the Gross Rating Points obtained by a broadcast media schedule. Reach tells how many households will be exposed to the schedule, and Frequency tells how often each household will be exposed. The two numbers multiplied together will indicate, by percentage, the total potential audience exposure in a give market. Some measure of reach and frequency must be determined in planning a broadcast media advertising campaign, and the Media Planner must decide upon the balance between the two.

Reframe, Reframing

To reframe is to use language and context to create alternative worldviews or lenses that may change meaning, that is, alter the status quo or default mental frame other people are using. Reframing is persuasion by changing the frame that the other person is using. If any part of that frame is changed, then the meaning that is inferred may change. Simple examples of reframing include describing a problem as an opportunity, or a weakness as a strength.

RSS Feed

RSS stands for "really simple syndication" and it is usually represented as a service available on a website by a small orange icon. Subscribing to an RSS feed asks a website to let you know every time that they update. Rather than subscribe by email, RSS is a technology that delivers relevant and up to date information for you to read on your own time. Many people describe it as a ‘news feed’ that you subscribe to.RSS_image_glossary.jpeg