Marketing Glossary - H

Hard Bounce

This occurs when an email address is rejected from a server  with a permanent delivery failure. It may happen when the recipients address is invalid  or a domain name doesn’t exist. 


This is a public relations term used to describe a “media hit”, i.e., the appearance of a client’s name and message in a newspaper, on television, the radio, or any other media outlet.

HUT / Households Using Television     

A. C. Nielsen Company term representing the percentage of households in a specific area and in a particular time period that have their television sets turned on as compared to the total number of television households in that area. If, for example, there are 1000 television households in a particular survey area and 500 of those televisions are turned on in a given time period, the HUT level for that area in that time period is 50.