Resources for LNA Trainee Digital Recruitment

Online platforms play a significant role in LNA recruitment, with 44% of Vermont LNA survey respondents reporting they found their job online.

Presentation

• VCHA Recruitment Webinar, April 21, 2026 (PDF)

Documents and checklists

• Google Jobs Markup & Implementation handout (PDF)
• Sample job description (PDF)
• Sample Google rich text code (PDF)
• Indeed job posting checklist (PDF)
• ZipRecruiter job posting checklist (PDF)
• Google Analytics report builder check list (PDF)

Links

• Google Campaign Link Builder
• Jobs code on your web page: https://search.google.com/test/rich-results
• Google search console

Research Links

• Vermont Department of Labor, Nursing Assistants occupation profile (accessed 2026-03-31): https://www.vtlmi.info/oic3.cfm?occcode=31-1131.00 
• Vermont Talent Pipeline Management, Job Demand / High-Quality LNA page (accessed 2026-03-31): https://www.vermonttpm.org/jobdemand
• Vermont Health Care Association, LNA Workforce Development (accessed 2026-03-31): https://www.vhca.net/lna-workforce-development/ 
• Vermont JobLink employer page (accessed 2026-03-31): https://www.vermontjoblink.com/employer
• Indeed pricing guide (accessed 2026-03-31): https://www.indeed.com/hire/resources/howtohub/how-pricing-works-on-indeed
• Forbes Advisor, LinkedIn cost overview (accessed 2026-03-31): https://www.forbes.com/advisor/business/linkedin-job-posting-cost/
• ZipRecruiter plans page (accessed 2026-03-31): https://www.ziprecruiter.com/plans  
• Google Search Central, JobPosting structured data (accessed 2026-03-31): https://developers.google.com/search/docs/appearance/structured-data/job-posting