3 min read
Tara Pereira: 1/11/18 10:00 AM
At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out...
3 min read
Tara Pereira: 12/14/17 10:00 AM
"71% of internet users will access social networking sites regularly this year." source One of the great challenges and great truths of social media...
2 min read
Tara Pereira: 10/19/17 10:04 AM
Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an...
3 min read
Tara Pereira: 9/21/17 10:00 AM
Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot...
Tara Pereira: 8/28/17 10:18 AM
More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and...
3 min read
Tara Pereira: 8/24/17 10:00 AM
No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a...
3 min read
Tara Pereira: 6/22/17 1:00 PM
Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative. It is important...
3 min read
Tara Pereira: 5/25/17 10:00 AM
Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...
3 min read
Tara Pereira: 4/27/17 10:00 AM
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all...
2 min read
Tara Pereira: 3/16/17 10:00 AM
It is always interesting to me to watch the ebb and flow of major events on social media. It is natural to see themes on our Facebook feeds as the...
3 min read
Tara Pereira: 2/16/17 1:00 PM
It It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take...
2 min read
Tara Pereira: 1/19/17 11:15 AM
Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list,...
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