Targeting “Millennials” means targeting no-one

Posted by Pat Heffernan on May 29, 2017 7:01:00 AM

 

"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy." So begins a rant post by Adam Singer on Search Engine Watch. And I couldn't agree more.

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Topics: Website Analytics, Demographic Targeting, Customer Demographics

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On Our Radar highlights issues of interest to the MPI Team, our clients and friends. We tend to pick topics of particular relevance to Vermont, whether or not they have emerged in national awareness yet.

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