Targeting “Millennials” means targeting no-one

Posted by Pat Heffernan on May 29, 2017 7:01:00 AM

 

"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy." So begins a rant post by Adam Singer on Search Engine Watch. And I couldn't agree more.

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Topics: Website Analytics, Demographic Targeting, Customer Demographics

Growth in U.S. Working-Age Population Driven by Immigration

Posted by Pat Heffernan on Mar 27, 2017 10:03:00 PM

Amidst all the talk about the declining population of younger working-age people in Vermont and much of the Northeast, this research finding from the Pew Research Center Fact Tank struck me: "Immigration projected to drive growth in U.S. working-age population through at least 2035."

 

To me, this is yet one more reason to increase our awareness, knowledge, and communication competencies around cultural differences, diversity and inclusion.

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Topics: Diversity, Customer Demographics

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On Our Radar highlights issues of interest to the MPI Team, our clients and friends. We tend to pick topics of particular relevance to Vermont, whether or not they have emerged in national awareness yet.

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