---
title: Ethical Investing (and Shopping) Made Easy?
description: Making it easier for everyone to evaluate the extended impact of their investing and daily spending is a promising first step toward sustainability.
---

[On Our Radar ](https://www.marketing-partners.com/on-our-radar)

# [Ethical Investing (and Shopping) Made Easy?](https://www.marketing-partners.com/on-our-radar/ethical-investing-and-shopping-made-easy)

 Written by [Pat Heffernan](https://www.marketing-partners.com/on-our-radar/author/pat-heffernan) | Nov 29, 2016

 

I've watched with excitement the trend to make it easier for ordinary investors to identify sustainable, carbon-free, ethical or socially responsible investments. Nationally — see [*An Investment Strategy to Save the Planet*](http://opinionator.blogs.nytimes.com/2016/01/05/an-investment-strategy-to-save-the-planet/), New York Times' Fixes column), and locally — see [*Is Your Money Invested Where Your Values are?*](https://www.clutewealthmanagement.com/design/money-and-you/is-your-money-invested-where-your-values-are) — our options are increasing.

Yet the reality is that for most people, more of their money is spent day-to-day than is invested. So Wired's article [*Want to Be an Ethical Shopper? Get DoneGood’s Chrome Extension*](https://www.wired.com/2016/11/chrome-extension-can-make-ethical-shopper/) caught my eye.

Making it easier for everyone to evaluate the extended impact of their daily spending is a promising first step toward sustainability locally and globally.

Photo credit: [Samso Island](http://www.nordregio.se/en/Metameny/About-Nordregio/Journal-of-Nordregio/Journal-of-Nordregio-no-1-2011/Samso-Island-100-wind/), Denmark 100% wind

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