Why Values-Based Communication?

Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues, and strategies that emphasize shared values. So when my 14-year old grandniece asked me “Why?” -- the question brought me up short.

Posted by Pat Heffernan on 10/10/19 11:45 AM

How to Remove the Curse of Knowledge from Your Writing

The more you know, the harder it is to remove the curse of knowledge from your writing. After years of education and experience in your field, you may no longer even notice when you’re baffling others with the concepts, obscure language and shorthand of your daily life. But though your prospects and clients may not know something you know, they are smart and sophisticated and they will seek out a professional who’s easier to communicate with if you don’t clean up your language.

Posted by Pat Heffernan on 6/13/19 11:21 AM

The Psychology of Words: Revealing more than you realize

Thoughts on the psychology of words, word use, pronouns, and social issues have been scurrying across my brain lately. Not that you can’t find me obsessing about words on a year round basis, but words and their implications have been in the news recently and thus on my mind more frequently.

Language is the most common and reliable way for people to translate their internal thoughts and emotions into a form that others can understand. Words and language, then, are the very stuff of psychology and communication. – James Pennebaker

Posted by Pat Heffernan on 2/8/18 10:00 AM

Message Framing and Your Brain: Why repetition and focus matter

 

If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use a word that triggers a frame in opposition to the change you want to see. Worse yet is to witness a counter-productive frame or an outright lie being repeated over and over again. Let’s look at why repetition matters, why what changemakers focus on matters, and what you can do to be sure you are advancing your mission rather than hurting it.

Posted by Pat Heffernan on 2/9/17 10:00 AM