The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind lately. One reason is a recent experience I had when filling out a form to participate in an online forum with people from around the world. The gist of one of the questions was, “How would you describe yourself so other people will like you and want to interact? Explain the social psychology of your response.” It was a daunting exercise.