As marketers, we strive to drive traffic to your website where a wealth of information about your company, organization, products, or events is just waiting to be discovered. You want visitors to find you, learn more about what you offer, and then move on to take some type of action – like buying, calling, or donating. But sometimes barriers or friction seem to disrupt the visitors' path and they leave your website prematurely. How do you find and fix the problem?
If you fall behind on your website security and maintenance, you're all but asking to be hacked. (Most hacked sites are behind on publicly announced security updates.) If you use the ever-popular WordPress platform or follow any type of web-related news, you know there are seemingly endless updates and upgrades, many of which are related to some security issue or vulnerability. Keeping your website and its components up to date and secure is an ongoing maintenance task that you cannot afford to overlook —— however confusing it can sometimes seem. Here's what you need to know.
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-friendly site ready for Google’s latest change. But don’t stop now. Despite the mobile-friendly brouhaha, publishing and promoting quality content means remembering for changemakers there’s much more to SEO (search engine optimization) than responsive design.
The foundation of search engine optimization is the quality of your content and the technical aspects of the basic website build. If the writing isn’t solid and useful for your customers and prospects, then SEO tweaks won’t help. If your site design isn’t mobile-friendly, nothing here can overcome that basic flaw. But you, dear reader, have already taken care of ensuring writing and technical quality so let’s focus on how to enhance what you’ve already done.
