Change Conversations blog

4 min read

Image Resolution and Quality: What you need to know.

By Dave Bowers on 3/30/17 10:00 AM


Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the web, or create a PowerPoint presentation yourself, you want to know about resolution and why it matters for quality.

If you are partnering with graphic design or website development professionals, you need to know what resolution is needed from your digital asset library so your deliverables can be top quality.

Topics: Design Website Design and Development Marketing Photography
3 min read

Can your website audience hear you now?

By Dave Bowers on 2/2/17 3:30 PM


You know your business or organization needs a website. And, you probably have one (or maybe more than one). But does your website reach your audience? So now you’re probably thinking, “But, we have more than one audience.” Your website needs to speak to all of them. 

Topics: Website Design and Development Marketing strategy Digital marketing
7 min read

10 Effective Design Principles You Need to Know

By Brad Pettengill on 7/21/16 11:00 AM


Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many of the same design principles apply. Color choice, use of shapes, and page layout or composition can make or break your marketing’s effectiveness. The difference between putting information on a page and actually making it visually appealing and effective so it works well for your marketing, is a singular focus on visual hierarchy or eye path.

Topics: Design Website Design and Development
3 min read

For the love of social media: How to optimize your photos

By Dave Bowers on 6/23/16 11:00 AM


You’ve got the photo you want, so just post it – right? Not so fast!

Topics: Website Design and Development Tools and Technology Social media marketing
3 min read

How to Avoid 5 Common Image Mistakes on Your Website

By Dave Bowers on 5/26/16 10:00 AM


"Use a picture. It's worth a thousand words."- Arthur Brisbane, newspaper editor 

Images are a must. They draw interest, convey emotion, and amplify your message. But it's easy for busy changemakers to overlook essential quality checks so your images don't work as hard for you as they can. Here are the 5 common image mistakes made on websites and blogs (and how to avoid them!)

Topics: Design Website Design and Development
2 min read

How Much Will It Cost? Start at the end.

By Dave Bowers on 11/19/15 10:00 AM


Of course the short answer to your question about the cost of an important new creative project is “It depends.” But that’s not a particularly helpful answer, so instead I like to suggest starting at the end.

Topics: Design Website Design and Development Marketing Planning
1 min read

Opportunities for Your Website Using Analytics: A Clear Path

By Dave Bowers on 9/10/15 10:00 AM


In my last post, Seeing Opportunities for Your Website Using Analytics, I showed a few key reports from Google Analytics to see how traffic enters, travels through, and leaves your website. We also sketched the path we’d like traffic to follow. Now our job is to to make it easy to see the behavior we want by showing our visitors how to follow the path.

Topics: Website Design and Development Content & Inbound Marketing
3 min read

How to Create Image Rollovers Easily with CSS3

By Steve McIntyre on 6/11/15 10:00 AM


Image rollovers have been around since the days of the Flying Toasters, but back then it took some moderate skill in JavaScript to get them to work. If you had a copy of Dreamweaver, it could spit out the code for you. Now with CSS3 doing a simple image rollover with a link is easy using only HTML and a little CSS3. There are other CSS3 tricks in the same vein, but I’ll save those for a different tutorial.

Topics: Website Design and Development
4 min read

How to Optimize Photos for Your Mobile-Friendly Site

By Brad Pettengill on 4/23/15 10:00 AM


Knowing how to optimize photos for your mobile-friendly site has never been more important. Accessing the Internet with mobile devices, such as smart phones and tablets, has increased dramatically in recent years. So much so there is a growing Mobile First movement in website development to focus on designing for mobile devices before accommodating the traditional desktop environment. And Google recently changed its SEO algorithm to favor sites that are mobile-friendly, either by being designed as mobile-only sites or by utilizing responsive design. To assure our clients' audiences have the best possible user experience, we have been offering and promoting responsive website design since 2012 as we saw mobile access skyrocket. But photos can be a special challenge for a mobile-friendly site.

Topics: Design Website Design and Development
4 min read

5 SEO Basics for Your Quality Content

By Pat Heffernan on 4/20/15 10:00 AM


Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-friendly site ready for Google’s latest change. But don’t stop now. Despite the mobile-friendly brouhaha, publishing and promoting quality content means remembering for changemakers there’s much more to SEO (search engine optimization) than responsive design.

SEO only enhances quality content and design

The foundation of search engine optimization is the quality of your content and the technical aspects of the basic website build. If the writing isn’t solid and useful for your customers and prospects, then SEO tweaks won’t help. If your site design isn’t mobile-friendly, nothing here can overcome that basic flaw. But you, dear reader, have already taken care of ensuring writing and technical quality so let’s focus on how to enhance what you’ve already done.

Topics: Website Design and Development Website Security, Maintenance & Optimization
1 min read

It's time for mobile friendly! Is your website responsive?

By Steve McIntyre on 4/16/15 10:00 AM


If you’re wondering whether your website is mobile friendly, Google made a Mobile Friendly Website Testing Tool that you can use to find out. The tool will list the problems the website has, and suggest corrective measures you can take to pass the test. It’s pass or fail.

Everyone needs a mobile friendly responsive design

The importance of having a mobile friendly website is about to skyrocket.  Later this month, Google will be making a change to their algorithm that will affect websites that are not “mobile friendly”. 

Topics: Website Design and Development
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