Want your social video to be thumb-stoppingly good?

"71% of internet users will access social networking sites regularly this year."  source

One of the great challenges and great truths of social media is the quick speed at which everything changes. Whether it is your Twitter feed, the social news cycle or the speed at which each network grows, we can all count on everything changing and changing often. And the latest change is the stong push and focus on native social video by major social media channels.

Posted by Tara Pereira on 12/14/17 10:00 AM

Video Strategy: Which online video style is right for you?

 

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end.

Think of video styles in a similar way. You can have a quick ten-second video clip shot on your phone of a favorite client talking about how much they love working with your organization, or you can hire professionals to produce a 15-minute company video that involves multiple shoot days, multiple set ups, extensive post-production, and  animated graphics. Knowing which video style is right for you isn’t a simple matter.

Posted by Tara Pereira on 9/21/17 10:00 AM

Nonprofits: How to Master Video Marketing

 

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

Posted by Tara Pereira on 8/28/17 10:18 AM

How to write an effective nonprofit video script

 

No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a a tight mission-aligned script and creative plan prior to production, the more likely your reach and engagement will increase with your target audience.

Posted by Tara Pereira on 8/24/17 10:00 AM

Video Marketing on the Nonprofit Buyer's Journey

 

  
Video is a very effective form of communication and can be especially powerful in nonprofit marketing and impact storytelling. One third of all online activity is spent watching video, and as a communication professional you want to use that to your advantage in telling your story. Let's look at a few examples of how to use video storytelling through your nonprofit's buyer's journey.

Posted by Tara Pereira on 4/27/17 10:00 AM

Video Marketing Success for Nonprofits in 2017

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It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take note when developing their outreach and communications plan.

By 2017, video content will represent 74% of all internet traffic. source

Of all time spent on online activity, 33% is spent watching video. That is an amazing number. Clearly video communication and storytelling is here to stay, which makes it an even more important tool that needs to move to the top of your tool kit. Nonprofits can really take advantage of this and look for opportunities to use video to connect and communicate with your community for both outreach and fundrasing efforts.

Posted by Tara Pereira on 2/16/17 1:00 PM