Change Conversations blog

8 min read

How to Create Video Testimonials for Small Business

By Guest Blogger on 4/25/19 11:03 AM

 

 

Do you need a high-quality video for your small business? Don't hesitate because you worry about breaking the bank. If your business has a fan or two that loves your services, you can make a great testimonial video on any budget. Employees who love their job with you are also perfect for testimonials.

Testimonials are a powerful way to build credibility and trust for a mission-driven business, whether you do it yourself or with the help of a production company. Let’s look at how you can get a useful testimonial with good video production quality and not a lot of money.

Topics: Video Content & Techniques Testimonial Videos
4 min read

Video Strategy: Which online video style is right for you?

By Tara Pereira on 9/21/17 10:00 AM

 

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end.

Think of video styles in a similar way. You can have a quick ten-second video clip shot on your phone of a favorite client talking about how much they love working with your organization, or you can hire professionals to produce a 15-minute company video that involves multiple shoot days, multiple set ups, extensive post-production, and  animated graphics. Knowing which video style is right for you isn’t a simple matter.

Topics: Video Content & Techniques Video marketing online video content
5 min read

Video Marketing Success for Nonprofits in 2017

By Tara Pereira on 2/16/17 1:00 PM

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It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take note when developing their outreach and communications plan.

By 2017, video content will represent 74% of all internet traffic. source

Of all time spent on online activity, 33% is spent watching video. That is an amazing number. Clearly video communication and storytelling is here to stay, which makes it an even more important tool that needs to move to the top of your tool kit. Nonprofits can really take advantage of this and look for opportunities to use video to connect and communicate with your community for both outreach and fundrasing efforts.

Topics: Video Content & Techniques Nonprofits Video marketing
3 min read

Repurpose your nonprofit video content for a new perspective

By Tara Pereira on 8/4/16 11:00 AM

 

If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it makes sense to repurpose and leverage your video content through other content channels. By recycling your raw footage into other types of content, you can extend the value of what you thought might have been an investment in a one-time project.

Topics: Video Content & Techniques Marketing strategy Social media marketing
4 min read

5 Myths That Can Sabotage Your Next Video

By Tara Pereira on 5/12/16 10:00 AM

 

Video seems to be everywhere these days, but not all of it is great quality. Look out for these five myths that can sabatoge your next video before you succumb to the pressure to "just add some video" to your content marketing mix.

Topics: Video Content & Techniques Video production
2 min read

Video Storytelling: How to structure your testimonial

By Tara Pereira on 2/18/16 10:00 AM

 

Video storytelling can be incorporated into your nonprofit's marketing strategy in many ways. Testimonial videos and case studies are based on the simple idea that word-of-mouth storytelling can be quite powerful. 

Topics: Video Content & Techniques Nonprofits
3 min read

10 Tips for Success: How to conquer a video interview

By Tara Pereira on 5/28/15 10:00 AM

 

When you think of being on camera and getting the word out about your mission, you may think initially of public relations and participating in a media interview. But don't limit yourself. In marketing and outreach today, there are many different ways video can be used in promotion. Preparing for media interviews and messaging can become a core part of your marketing and content strategy. And while preparing for a media interview and preparing for a testimonial video or promotional video are similar, there are a few slight differences. Let's look at both what's the same and what's different about the most common video interview types.

Topics: Video Content & Techniques Public Relations
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