Green Swag: Tips for Keeping Your Logo Out of the Landfill

 

 

Free swag! There's nothing like it to get people's attention at an event ... and there's nothing like that sinking feeling you get when you see those promo items, touting your logo, filling the trash cans at the exits. Let's take a look at how to keep your logo out of the landfill and still attract the attention of your target audience.

Posted by Clare Innes on 5/24/18 11:40 AM

Recycling Green Without Greenwashing

As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money pledged per mile of an upcoming 25-mile bike ride. I drew the ecology symbol on my school notebook and remember being moved by the iconic “Native American with a tear” commercial on broadcast TV. I pored over the Whole Earth Catalog, grew up among hippies, was fascinated with solar power and Buckminster Fuller, participated in roadside trash cleanups, and dreamed of a litter-free future devoid of air and water pollution. Arthur C. Clarke and other forward-thinking science fiction authors inspired me to think of worlds where starships roamed the galaxy in perfectly controlled environments and human greed and carelessness were a thing of the past. You could safely label me “green.”

Posted by Brad Pettengill on 8/17/17 10:56 AM

Avoid Sustainability Language Disconnect: Show Don’t Tell

Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and business customers understand, or care about. If sustainability is core to your mission, you can ask yourself a few questions to avoid a disconnect in your message framing for sustainability.

Posted by Pat Heffernan on 8/1/17 10:04 AM

Social Intrapreneur: The Future of Business?

 

Vermonters have always taken the disruptive, “beat the band,” approach, or so we believe. The small, motivated, Green Mountain State prides itself on setting the example for legislation transformation and always remaining a step ahead. But how does such a small state have such a large influence on national political and environmental issues? A friend once told me, “it’s not about the size of the dog in the fight; it’s about the size of the fight in the dog.” It takes a passionate group of people with resilient voices to create change and that is something “we Vermonters” have done for many years.

Posted by Guest Blogger on 8/20/15 12:00 PM