How to Keep 'Dark Social' From Hurting Your Nonprofit

In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in second at a mere 9%. At this point you might be thinking, ‘What is dark social and why didn’t I know about it until now!’ And that’s exactly the point.

Posted by Guest Blogger on 4/13/17 1:45 PM

Repurpose your nonprofit video content for a new perspective


If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it makes sense to repurpose and leverage your video content through other content channels. By recycling your raw footage into other types of content, you can extend the value of what you thought might have been an investment in a one-time project.

Posted by Tara Pereira on 8/4/16 11:00 AM

For the love of social media: How to optimize your photos


You’ve got the photo you want, so just post it – right? Not so fast!

Posted by Dave Bowers on 6/23/16 11:00 AM

Why Every Tweet Matters For Your Brand Identity


The Change Conversations blog has covered how to make Twitter work for you in previous posts, but today I want to look in more detail at how each tweet reflects on your brand identity. The smallest difference in how you approach messaging on social media can change public perceptions in big ways — and Twitter is the first (and fastest) to reflect any change.

Posted by Guest Blogger on 4/28/16 8:00 AM