Change Conversations blog

6 min read

Changing Minds: Social math, stories and framing

By Pat Heffernan on 8/10/17 4:45 PM

While officially this is the second in a series of posts about changing minds and message framing, you may be interested because it can also be considered either a confessional about numbers, a bias for whole-brain thinking, or a how-to use social math to illustrate the need for change.

Topics: Social Marketing Message framing
2 min read

Are You Marketing for Good Effectively?

By Pat Heffernan on 6/16/16 10:00 AM

 It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your organization’s sole purpose is social good rather than personal gain or profit. On the other hand, what you know of effective marketing and advertising is, to put it gently, not so good. You are what we refer to as a "reluctant marketer." There is an antidote for your discomfort — and it is called “social marketing.”

Topics: Behavior Change Changemakers & Change Agents Social Marketing Social Good Marketing
3 min read

5 Tips for Creating Perfect Nonprofit Promotion Packages

By Sally Kieny on 1/7/16 10:00 AM


Fresh off the season for pretty packages, I thought I’d share some tips for creating nonprofit promotion packages that will help you build awareness for your organization’s cause, product or service.

Topics: Social Marketing Nonprofits
5 min read

5 Strategies for Nonprofits to Use Instagram More Effectively

By Guest Blogger on 12/10/15 10:00 AM


The U.S. Census Bureau reported in June of 2015 that Millennials are now the largest generation, outnumbering even the Baby Boomers. Thanks to the Millennial Generation the social media revolution has a large army of foot soldiers.

Topics: Social Media Social Marketing Nonprofits Brand Identity
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