Seven important steps to launch your new website [checklist]

As the website owner, you want to be sure your investment in developing a new website is going to improve your brand awareness and return on your investment. You don't have to be a tech guru yourself to pay attention and ask your website developer questions. Here are seven important steps you can take with your developer to ensure success.

Posted by Dave Bowers on 8/22/19 11:00 AM

Why Pillar Pages are the key to your SEO

Generating quality website traffic is critical to raising awareness for your mission-driven business. With search engine companies frequently changing their algorithms and requirements, it can be a challenge to stay up-to-date so your site can be visible to as many people as would be interested in what you offer as possible. I’m here to help by explaining why creating content pillars supported by long-tailed keywords is now the latest best practice for search engine optimization (SEO).

Posted by Guest Blogger on 8/23/18 11:50 AM

Quick Tips For SEO Writing

 

I've ben around long enough to remember when terms like "SEO" and "writing" didn't appear together in the same sentence. This is one of the hallmarks of modern marketing and the rise of the Internet –– the necessary marriage of technical knowledge (coding, SEO, digital editing...) with creative skills (design, writing, photography, video...). Whether your strategies include a full-blown digital marketing or inbound marketing campaign, or simply getting your latest blog post read by more people, your success will rest on a foundation of effective SEO writing. Here are five quick tips for writing with search engine optimization in mind.

 

Posted by Steve McIntyre on 10/15/15 10:20 AM

SEO FAQs: So what is a canonical URL tag & what does it do?

 

Canonical. The fact that I had to look up how to pronounce it, rather than the definition, is a little comical, which is how it’s pronounced, (albeit with an extra syllable). From the root word canon, which is defined as “an accepted principle or rule,” canonical means in this case, authoritative. For search engine optimization, you want this.

Posted by Steve McIntyre on 8/6/15 11:30 AM