Nielsen Challenging Consumer Segment Age Biases: Crazy?

Nielsen, one of the advertising industry’s oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to those 50 and older is a waste of ad dollars. This probably seems absurd to many advertising firms, after all, the 18 to 49 year old audience segment has always been the gold standard, the dollar sign — the moneymaker! But now, with the youngest Baby Boomers just over 50, advertisers have to consider the sheer number of them, 78 million, in a fast-paced technology-based world.

Posted by Nicole Twohig on 7/22/10 10:02 AM