Content Libraries: the Key to Unlock the Full Potential of Your Digital Assets

Images, videos, sound bites, and other media are great ways to cut through the clutter online for small businesses or nonprofits. But a common mishap we often see with our clients is that all of those assets are only stored on social media where they were first used. On the surface, it may not seem like that big of a deal, but in reality, you’re severely restricting your ability to repurpose that content in the future. You never know when a certain photo could be useful for another medium or campaign — and your mantra is to make the most of your limited resources!

Posted by Hiro Soga on 6/27/19 11:42 AM

7 Questions for Your Marketing Strategy: A Checklist

It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then just before the subject is about to slip from short-term memory, I see the book. So it was recently when I saw The Checklist Manifesto: How to Get Things Right, by Atul Gawande at my local library. The book got me thinking: Can the secret of marketing strategy be found in a checklist?

Posted by Pat Heffernan on 3/14/19 11:52 AM

Blogging Tips for the One-Person Marketing Team

 
 
You know your stuff. You could blog about what you do ‘til the cows come home. The problem is that there's never enough time to do it all well. What you need is a simple, step-by-step process for going from idea to publishing quality content without missing a beat.
Posted by Clare Innes on 1/18/18 12:00 PM

Design Project Management Tips and Tools to Implement Today

Time is funny. It flies. It can be saved and wasted. When you’re working on a design and content project with lots of moving parts and people, time is also money. In many mission-driven organizations, time and money are often both in short supply. In an ideal world, every project begins with a creative brief that stakeholders within your organization and outside partners have signed off on. But for those seemingly inevitable, unexpected or rush projects, here are some time-saving tips for success I’ve hammered out on the anvil of experience on both sides of the design project management window.

Posted by Clare Innes on 11/16/17 10:00 AM