Later this month, on May 25, the GDPR data protection and privacy law goes into effect. GDPR, or General Data Protection Regulation, is a set of rules protecting citizens and residents of the European Union and governs how companies handle their personal data. Email marketing and marketing automation activities are clearly affected. But many small businesses and nonprofits are not aware that you also need to be sensitive to GDPR if you collect personally identifiable information in any way, including contact us forms and website analytics. There's a forest of GDPR information out there so my goal is to highlight key landmarks for you.