How Inbound Marketing Metrics Will Save Public Relations

Rich metrics are one of the delights of implementing an integrated inbound marketing program. Inbound’s ability to track the history of an individual’s interactions along her/his customer decision journey makes documenting the ROI for various marketing activities a possibility for small businesses and nonprofits. For years the Achilles’ heel of public relations (PR) has been its lack of metrics directly linked to business outcomes and the subsequent inability to document ROI. Inbound marketing is the answer.

Posted by Pat Heffernan on 11/23/17 10:00 AM

A 3-Step Guide to Message Triangles

 

For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or media interview looms, developing a message triangle is my starting point. Here’s why — plus a three-step guide to developing and using a message triangle effectively for your next speaking opportunity.

Posted by Pat Heffernan on 5/4/17 10:00 AM