Change Conversations blog

6 min read

How to Attract Young People to Your Nonprofit

By Guest Blogger on 4/26/18 10:50 AM

You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future: young people – those who will hear your message, spread your cause, and champion your mission for many years ahead. Building relationships with young people now will allow your organization to increase its network and gain future support.

Topics: Nonprofits Nonprofit Communication Nonprofit Marketing
5 min read

Video Marketing Success for Nonprofits in 2017

By Tara Pereira on 2/16/17 1:00 PM


It has been the “year of video” for at least 6 years now in the marketing world. But 2017 really might be the year when nonprofits should take note when developing their outreach and communications plan.

By 2017, video content will represent 74% of all internet traffic. source

Of all time spent on online activity, 33% is spent watching video. That is an amazing number. Clearly video communication and storytelling is here to stay, which makes it an even more important tool that needs to move to the top of your tool kit. Nonprofits can really take advantage of this and look for opportunities to use video to connect and communicate with your community for both outreach and fundrasing efforts.

Topics: Video Content & Techniques Nonprofits Video marketing
5 min read

How to Create a Fantastic Infographic for Your Nonprofit

By Pat Heffernan on 1/12/17 10:00 AM


You’ve read the statistics about the power of visuals (especially infographics). You know visual content is more likely to have an impact, to be shared, and to be remembered. But for you and many nonprofits, creating an infographic can seem like a fantasy when just keeping up with day-to-day demands for written content and photos is a challenge. You can do it. There are five things you need to know to create a fantastic, hard-working infographic for your nonprofit.

Topics: Infographics Nonprofits Visuals
3 min read

5 Tips to Foster Motivation in Your Organization

By Guest Blogger on 4/21/16 8:00 AM


study conducted by Harvard Business Review about inner work life and performance found people are more productive and creative when their work lives are positive. It is probably no surprise to you to hear employees are more motivated when they are happy with the work they produce and when they have a positive view of the organization they work for. But how do you translate values, ideals and beliefs into action to motivate your team and grow your socially responsible organization? How do you take a concrete set of shared values and create a workplace enviroment that will foster motivation day in and day out?

Topics: Leadership Purpose, Mission, Values Mission-Driven Business Nonprofits Brand Identity
5 min read

Powerful Image Selection for the Mission-Driven

By Guest Blogger on 4/14/16 12:30 PM


When you are given a document to read or you are emailed a newsletter containing information to keep you up-to-date, what is going to keep you reading and scrolling? Certainly not never-ending text! That’s what images are for. We need to keep our materials visually relevant as well as informative. But how do you know if it is the right type of image to help you tell the story for your mission-driven organization?

Topics: Design Mission-Driven Business Nonprofits Marketing Photography
4 min read

How to request a website proposal for your nonprofit

By Dave Bowers on 3/31/16 10:00 AM


You know nonprofit organizations need websites just as small businesses do, but you may be surprised to learn nonprofit sites can be more complex and challenging to plan and build. Unlike most business sites, nonprofit websites need to appeal to multiple and diverse audiences: customers (the users of your services), prospects, donors or funders, employees, and sometimes influential audiences such as government officials. Each audience is different and each has its own interests and needs. And in comparison to most companies, your new website budget is likely to be severely limited in terms of both available staff time and money. Let's look at steps you can take to minimize your risks of a very visible failure, and maximize the probability your nonprofit website project will be a stunning success.

Topics: Digital marketing Nonprofits
2 min read

Video Storytelling: How to structure your testimonial

By Tara Pereira on 2/18/16 10:00 AM


Video storytelling can be incorporated into your nonprofit's marketing strategy in many ways. Testimonial videos and case studies are based on the simple idea that word-of-mouth storytelling can be quite powerful. 

Topics: Video Content & Techniques Nonprofits
2 min read

How to Use Digital Storytelling for Change

By Tara Pereira on 1/21/16 10:00 AM


Lately, I’ve been thinking about using digital storytelling for change and how we think about connecting and promoting behavior change using storytelling techniques. In the digital world, storytelling is informed by audience, tool, and style.  You always start with audience.  And then decide on the best tool for communication. Once you know your tool, you can decide on a style.


Topics: Nonprofits Digital storytelling
4 min read

Brand management for nonprofits: An oxymoron?

By Pat Heffernan on 1/14/16 10:00 AM


Much about the way we work with nonprofits and mission-driven organizations has changed in the more than two decades I have been leading this firm.

An allergy to the "M" word

In the beginning, marketing, the “M” word, held a nasty connotation among most of our nonprofit clients and seemed downright unspeakable to the rest. Internally, we talked about the "allergy" our nonprofit clients had to anything marketing related. To “market” the institution meant selling out, nothing less. And the concept of branding? Forget about it. Not even on the radar.

Topics: Nonprofits
3 min read

5 Tips for Creating Perfect Nonprofit Promotion Packages

By Sally Kieny on 1/7/16 10:00 AM


Fresh off the season for pretty packages, I thought I’d share some tips for creating nonprofit promotion packages that will help you build awareness for your organization’s cause, product or service.

Topics: Social Marketing Nonprofits
4 min read

Best of 2015: The Top 10 from the Change Convos blog

By Pat Heffernan on 12/31/15 10:00 AM


Our readers have spoken. These 10 blog posts were our most read and most shared blog posts of the past year. Here's what you thought was awesome in 2015. Take another look to make sure you didn’t miss any good stuff.

Topics: Changemakers & Change Agents Mission-Driven Business Nonprofits
2 min read

National Nonprofits: localizing for marketing change

By Tara Pereira on 12/17/15 10:00 AM


In an earlier post National Brands: how to engage and market locally in Vermont, I wrote about the importance of national brands understanding local markets. Marketers' messages are always competing for our attention. We all want to know what is going on in the world today, so much so that it sometimes pulls focus from what is happening in our immediate area. But there is a difference between a national organization’s “national” story versus its local story. Successful campaigns connect universal ideas with the personal.

Topics: Nonprofits
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