Driving People to Your Cause: Social Currency for Nonprofits

You may think your local nonprofit cannot use flashy campaign tools to set your organization apart. You may think those tools are for businesses and big organizations and since you’re a small nonprofit, then these strategies either won’t work or aren’t appropriate for you. But social currency is an often-overlooked asset that can be powerful for small nonprofits.

Posted by Guest Blogger on 5/9/19 11:42 AM

How to Attract Young People to Your Nonprofit

You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future: young people – those who will hear your message, spread your cause, and champion your mission for many years ahead. Building relationships with young people now will allow your organization to increase its network and gain future support.

Posted by Guest Blogger on 4/26/18 10:50 AM

Why Your Nonprofit is a ‘Best-Kept Secret’ and How to Fix It

If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of reluctant marketers self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you are not alone does not ease your concern about knowing you cannot advance your mission if no one knows you exist.

 
Posted by Pat Heffernan on 10/12/17 10:00 AM

Nonprofits: How to Master Video Marketing

 

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

Posted by Tara Pereira on 8/28/17 10:18 AM

5 Reasons Why Ephemeral Content will Keep your Audience Hooked

 

Ephemeral content, which lasts only a short time before disappearing, is on the rise and being led by the popularity of Snapchat. Other platforms like Instagram and Facebook are following in Snapchat’s footsteps, so now more and more platforms are providing a similar service for distributing short-lived content. Ephemeral content is fleeting, and novel, which is the appeal for many (especially younger) users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. Is it worth investing your limited time and money to develop content that disappears in moments or within 24 hours?

Posted by Guest Blogger on 8/17/17 11:00 AM

Do Nonprofits Need a Creative Brief for Behavior Change?  

 

Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative.  It is important to get it right so that everyone can move toward the same project goals, especially when resources are limited. We’ve written about developing a plan for your next video and preparing for your next print project. We’ve also discussed marketing consistency. All of these have one thing in common - the creative brief.

Posted by Tara Pereira on 6/22/17 1:00 PM