How to Keep 'Dark Social' From Hurting Your Nonprofit

 

 

In a 2016 study conducted by RadiumOne, it was reported that 84% of online sharing was now being conducted via ‘dark social,’ with Facebook coming in second at a mere 9%. At this point you might be thinking, ‘What is dark social and why didn’t I know about it until now!’ And that’s exactly the point.

Posted by Guest Blogger on 4/13/17 1:45 PM

See Opportunities for Your Website Using Analytics

 

As marketers, we strive to drive traffic to your website where a wealth of information about your company, organization, products, or events is just waiting to be discovered. You want visitors to find you, learn more about what you offer, and then move on to take some type of action – like buying, calling, or donating. But sometimes barriers or friction seem to disrupt the visitors' path and they leave your website prematurely. How do you find and fix the problem?

Posted by Dave Bowers on 7/9/15 10:00 AM