Events: How to master the art of the mission-driven plan


Summer is the perfect season to plan an event or fundraiser for your mission-driven organization. Who wouldn't want to spend time outdoors for a good cause, right? In honor of the Fourth of July when many of us are enjoying community events like parades, 5k races and family parties, here are our top five blog posts that celebrate mission-driven marketing and the joys of event planning done well.

Posted by Tara Pereira on 7/4/16 10:00 AM

Top 10 Things to Remember for Event Planning


Planning an event can be a daunting effort. Any missteps can have critical repercussions for your mission and your brand down the line, so it is important to develop a strategic checklist while you are in your planning phase, and then refine the details later. As the expression goes, you want to have your "ducks in a row" before you begin any active preparations.

I’ve developed a top 10 list of the most important items to remember when planning an event. These things will help ensure your event runs smoothly and will lessen the chance of your hitting any pitfalls along the way.

Posted by Pat Heffernan on 8/17/15 10:00 AM