How to Build a Strong Employer Brand for Recruitment

Mission-driven organizations can be surprised to suddenly find themselves struggling with employee recruitment and retention. (Wasn't it just yesterday that marketing was the challenge?) For years, being in the social good sector all but guaranteed you could attract and keep like-minded employees. But today, you need to support what is known as your 'employer brand' if you want to attract the talent you need to advance your mission. Let's look at why and how to build a strong employer brand.

Posted by Pat Heffernan on 4/12/18 11:00 AM