Recent Posts page 1

A Vermont designer’s marketing observations in Morocco

By Brad Pettengill on Jul. 27, 2017

 

For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco,...

How to select the best typography for your infographics

By Guest Blogger on Apr. 20, 2017

 

You sit down at your computer to develop an infographic and couldn’t be more excited to share it with your mission...

Image Resolution and Quality: What you need to know.

By Dave Bowers on Mar. 30, 2017

 

Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the...

Vision Changes: Typography for Aging Audiences

By Brad Pettengill on Mar. 23, 2017

 

A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important...

Which works best for changemakers—Illustration or...

By Brad Pettengill on Feb. 23, 2017

 

You need visual impact for your upcoming campaign or promotion. Which will work harder for you— illustration or...

Design for Activism

By Brad Pettengill on Jan. 26, 2017

 

Whether you are marketing a product to improve the environment using triple bottom line principles, working on a...

How to Achieve Marketing Consistency in Your Materials

By Brad Pettengill on Oct. 20, 2016

 

So you’ve decided to invest in a multi-faceted, multi-channel marketing campaign. Your presence, message and...

Why should your nonprofit invest in good design?

By Brad Pettengill on Sep. 15, 2016

 

Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money...

10 Effective Design Principles You Need to Know

By Brad Pettengill on Jul. 21, 2016

 

Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many...