How NOT to Use Customer Demographics in Your Marketing

 

Yes, you read that correctly: How NOT to use customer demographics in your marketing. In an attempt to make research-based marketing decisions, many small businesses and nonprofits rely too heavily on the copious, free demographic data available today. Relying on numbers without context obscures your view because it invites misleading conclusions and implicit bias. Let’s look at two examples that illustrate the 'data fog' problem, as well as tips to avoid making faulty demographic assumptions about your customers, prospects and communities.

Posted by Pat Heffernan on 6/14/18 11:50 AM