Top Secret: You Get Results with Strategic Advertising

 

Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so much money if it didn’t? And big businesses have the proof it works. They track everything from views, clicks, calls, mentions (social media), and especially sales. Using this data, advertising messages and channels are honed, tuned, tested, retested, and refined.

Posted by Dave Bowers on 7/28/16 11:00 AM

Photo style guidelines: Seven tips for your public sector agency

 

You're considering an image for your upcoming campaign, but you have an uneasy feeling about its content, tone and style. Perhaps establishing guidelines for creation of new images didn't seem that important for a public sector agency, but now you have more and more calls for images, in a variety of contexts, social media, print advertising, website sliders, etc. You're starting to see the importance of consistency in feel, color, subject matter in your communication, so let’s fall back, regroup and establish photo style guidelines that tell your story, support your mission, and save you time as you move forward.

Posted by Brad Pettengill on 3/24/16 10:00 AM

Why Your Content Strategy Desperately Needs Serendipity

 

It is every marketer or writer’s nightmare. After years of carefully planned and executed content strategy, your recipe for creating content is falling flat. Matching mission-driven keywords to audience social media sharing stats and website traffic reports is starting to lead to utterly predictable and b-o-r-i-n-g content.

Posted by Pat Heffernan on 3/10/16 11:00 AM

Your marketing photography: how to hire a professional

 

There will always be a place for snapshot-quality photos, typically in testimonials and/or social media where professional polish can work against your messaging. But if you are a change agent — a mission-driven business or nonprofit trying to effect change in the world — strong images, professionally produced and on-target, are essential. Here's how to go about hiring a professional for your marketing photography.

Posted by Brad Pettengill on 12/24/15 10:00 AM