Change Conversations blog

4 min read

Effective Employee Recruitment Marketing for Professional Firms

By Guest Blogger on 4/9/20 11:15 AM

According to the Bureau of Labor Statistics, “7.1 million openings were available in February 2019, but only 5.7 million hires were made.” When there are more jobs available than there are workers, companies have to use effective marketing strategies like inbound recruitment to sell your employer's brand to a job seeker. Applying for and accepting a job is a big decision, so nurturing leads who are interested in your firm is paramount.

Topics: Content & Inbound Marketing branding Employee recruitment
5 min read

Reluctant marketers on staff? Here's how to conquer their fear of social media

By Clare Innes on 7/26/18 10:47 AM


Blogging, tweeting, pinning, posting – you know it's essential, but what do you do when you have reluctant marketers on your staff who are uncomfortable making a splash in the social media pool? After all, 55% of charitable organizations using social media say it plays an important role in their marketing efforts. It's time to convince those reluctant marketers to start swimming. Here are some social media starter tips and tools to help them do just that

Topics: Content & Inbound Marketing Digital marketing Social Media Management
3 min read

Puzzled by Content Marketing vs Inbound Marketing?

By Pat Heffernan on 7/12/18 11:05 AM

Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing. It is a question I hear often. Playing such marketing buzzword bingo at your next management or trustee meeting is a waste of time for you as a busy change maker. Let’s piece together the answer to this puzzle.

Topics: Content & Inbound Marketing Content marketing Inbound marketing
3 min read

Your Buyer Knows More Than You Do

By Dave Bowers on 3/2/17 10:00 AM


The sales dynamic continues to change, and today's buyers are better informed and further along in their decision process before they first reach out to a company or sales person. With information so readily available to buyers in every industry, your buyer is often 50% or more through their journey before you even know they exist. Your buyer knows more than you do about their journey at that point — putting your sales team at a disadvantage. If you want to change the situation, inbound marketing offers a solution by proactively attracting and nurturing prospects at every stage in their journey. 

Topics: Decision Making Content & Inbound Marketing
5 min read

How to Start a Podcast for Your Mission-Driven Brand

By Guest Blogger on 12/1/16 10:00 AM


With the current podcast boom brought on by the likes of Serial and This American Life, it seems like there is a podcast for everyone and every brand is podcasting. But before you go out there and grab some equipment like the bright-eyed go-getter I know you are, you better take a look deep inside yourself and answer some questions.

Topics: Content & Inbound Marketing Digital marketing
3 min read

Top #Inbound16 Takeaways: It is all about the audience

By Tara Pereira on 11/10/16 10:00 AM


This is my second year attending Inbound, the annual HubSpot extravaganza (also known as a conference). The workshops I attended last year focused on the importance of storytelling and really connecting on a deeper level with your audience. This year is a good reminder that, content marketing is all about audience, personas, and community.

Topics: Content & Inbound Marketing
2 min read

Get an A+ with these 5 blog tips

By Tara Pereira on 9/8/16 11:00 AM


For a lot of us, back-to-school means change. Change of schedule, change of traffic patterns, but I like to think of September as an opportunity to start over and assess. I last wrote about the back-to-school season in B is for Blog. With every new year, it can be nice to step back, review and then move forward with intention and planning.  It is time for you to level up to the next grade and update or change the way your team has been thinking about the company blog. Over the last year, I’m sure you have all been taking the advice of B is for Blog, right?

Topics: Best & Promising Practices Content & Inbound Marketing
3 min read

How to build a social content library for a rainy day

By Tara Pereira on 3/17/16 10:00 AM


We all can agree that social media marketing can sometimes seem like a beast that is always hungry. Sure it can be a lot of fun and it is always great to put an image out there that instantly connects. We all looooove the likes, the shares, and especially the comments. But even with a solid editorial calendar and extensive rss feeds, regularly providing thoughtful information and visually rich content can be a challenge. So what do you do? Easy - be prepared and plan. Stock your content library like a squirrel grabbing acorns and getting ready for winter.

Topics: Content & Inbound Marketing
4 min read

Why Your Content Strategy Desperately Needs Serendipity

By Pat Heffernan on 3/10/16 11:00 AM


It is every marketer or writer’s nightmare. After years of carefully planned and executed content strategy, your recipe for creating content is falling flat. Matching mission-driven keywords to audience social media sharing stats and website traffic reports is starting to lead to utterly predictable and b-o-r-i-n-g content.

Topics: Our Brains Words, Language and Labels Creativity Content & Inbound Marketing
2 min read

Why inbound needs to be part of your marketing

By Dave Bowers on 1/28/16 10:00 AM


Inbound marketing is no longer a new concept. Even marketers and other business leaders not currently practicing inbound or content marketing tend to be at least somewhat familiar with the methodology. At the other end of the adoption spectrum, a healthy number of marketers have gone all in on inbound marketing, and learned valuable lessons along the way.

Topics: Content & Inbound Marketing
3 min read

5 Best-in-Class Marketing Lessons for SMBs [New Data]

By Pat Heffernan on 10/13/15 9:00 AM


In today’s world of big data, actionable data remains rare — especially for the small and midsize businesses (SMBs) whose limited marketing resources make gut-based decision making most risky. Which is why the wealth of actionable data in the just-released seventh State of Inbound Marketing 2015 report is such a resource. (Do not be misled by the term inbound marketing in the title; a wide range of marketing tactics is covered.)

Topics: Content & Inbound Marketing
3 min read

Podcasts: Building community with sound

By Tara Pereira on 10/8/15 1:27 PM

Lately, whenever I have free moment I’ve been listening to podcasts. Just like any other type of media content, digital audio segments can be funny, sad, interesting and informative, all at the same time. They can be a source of education and of creative inspiration. They can also be a great way for your organization to produce additional content for your community with a quick turnaround.

Topics: Content & Inbound Marketing
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