How to Save Money Working with a Marketing Agency

 

Since making the switch from a public sector marketing department to a private sector marketing agency, I’ve learned a thing or two from both sides of the coin about the value of working with a solid, mission-driven marketing team. Working with a marketing firm is not as much of a budget-busting endeavor as you might think. 

Posted by Clare Innes on 10/11/18 11:55 AM

Collaboration versus Consultation: What’s the difference?

 

We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative that,” one of the group remarked that he wasn’t interested in collaborating with his professional advisers – what he wanted (and was paying for) was a consulting expert. It was a casual comment by a friend and fellow business owner, but it made me pause.

Posted by Pat Heffernan on 4/6/17 10:00 AM