Changing Minds: The science behind visual storytelling

Do you feel that?

That tugging sensation on your heart?

You’re not sure why, but as serious, and as focused, and as grownup as you are, you likely just responded to the photo of a child’s joy.

Why?

Posted by Pat Heffernan on 1/25/18 11:57 AM

Changing Minds: Frames Matter More Than Facts

Language shapes the way we think, and determines what we can think about.
Benjamin Lee Whorf

I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts for changing minds to advance an issue. Really, I should know better. Facts are not what change peoples' mindsets. Frames are.

Posted by Pat Heffernan on 11/2/17 11:42 AM