When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name.
For decades now I have been writing, speaking and working with others to create change on issues — issues with names you’ve heard — like climate change, gender equality, protecting the natural environment, and universal access to educational and economic opportunities.
But just when it seems the pure volume of words will make them all but meaningless, I am struck again by the impact of words and their potential to be counter-productive. The way we talk affects the way people think. If you don’t use words well, then you're denying yourself potential supporters, sponsors, donors, and even values-driven paying customers.
Here’s why I stopped using the names of causes I believe in, and what to do instead.