Change Conversations blog

6 min read

Forget Saying Climate Change: Words activate frames

By Pat Heffernan on 3/9/17 10:00 AM

 

When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name.

For decades now I have been writing, speaking and working with others to create change on issues — issues with names you’ve heard — like climate change, gender equality, protecting the natural environment, and universal access to educational and economic opportunities.

But just when it seems the pure volume of words will make them all but meaningless, I am struck again by the impact of words and their potential to be counter-productive. The way we talk affects the way people think. If you don’t use words well, then you're denying yourself potential supporters, sponsors, donors, and even values-driven paying customers.

Here’s why I stopped using the names of causes I believe in, and what to do instead.

Topics: Changemakers & Change Agents Words, Language and Labels Framing and Reframing Climate change
2 min read

Your Favorite Changemaker Stories: Top 10 Blog Posts 2016

By Pat Heffernan on 1/5/17 10:00 AM

 

Which Change Conversations blog posts were most popular in calendar year 2016? The numbers tell us what readers liked, and shared, and commented on, and viewed the most in the past year. In 2016, our marketing blog for changemakers covered topics ranging from mission-driven event planning and video storytelling to collaborating on creative production and effective design principles. Here are the top posts of 2016.

Topics: Changemakers & Change Agents
5 min read

21 Inspiring Quotes from Changemakers

By Pat Heffernan on 9/1/16 11:00 AM

 

Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest value is as a daily reminder of the barriers to creating change for good.
 
We share these 21 inspiring quotes from changemakers to help you break through your own walls.
 
Topics: Behavior Change Changemakers & Change Agents
2 min read

Are You Marketing for Good Effectively?

By Pat Heffernan on 6/16/16 10:00 AM

 It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your organization’s sole purpose is social good rather than personal gain or profit. On the other hand, what you know of effective marketing and advertising is, to put it gently, not so good. You are what we refer to as a "reluctant marketer." There is an antidote for your discomfort — and it is called “social marketing.”

Topics: Behavior Change Changemakers & Change Agents Social Marketing Social Good Marketing
2 min read

Change Convos monthly top picks: 5 links we loved May 2016

By Pat Heffernan on 6/2/16 1:00 PM

 

With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt term for the fodder published last month for thinkers and leaders of change too. Here, ICYMI, are our top picks from what we were reading (and watching) in May.

Topics: Behavior Change Changemakers & Change Agents Purpose, Mission, Values Climate change Food Systems
2 min read

Change Convos monthly top picks: 5 links we loved in April

By Pat Heffernan on 5/5/16 10:00 AM

 

April showers found us seeking a higher proportion of fresh, new and fun links than our usual mix of substantive fodder for serious thinkers and change makers. Here, ICYMI, are our top picks from what we were reading (and watching) in April.

 

Topics: Changemakers & Change Agents Purpose, Mission, Values Advertising and Media Unconscious bias
3 min read

Change Convos monthly top picks: 5 links we loved in March

By Pat Heffernan on 4/7/16 1:28 PM

 

Spring has been doggedly stubborn about arriving this year. The rollercoaster weather finds us swapping winter coats for garden rakes within a twenty-four hour period. Our five favorite posts for change makers and communicators reflect the wild swings of the season with a touch of green mixed in with high-voltage transmission lines and an experiment in storytelling. Here, ICYMI, are our top picks from what we were reading in March.

Topics: Changemakers & Change Agents Purpose, Mission, Values Words, Language and Labels
3 min read

Change Convos monthly top picks: 5 links we loved in February

By Pat Heffernan on 3/3/16 10:00 AM

 

It’s just about sugaring season — the annual Vermont ritual when the sweet sap of Sugar Maples warms and runs out of the taps, a time for learning about the sugaring process to see where maple syrup comes from. Our five favorite posts for change makers and communicators taps into a sweet mix of subjects. Here, ICYMI, are our top picks from what we were reading in February.

Topics: Changemakers & Change Agents Purpose, Mission, Values Words, Language and Labels
3 min read

Change Convos monthly top picks: 5 links we loved in January

By Pat Heffernan on 2/4/16 6:09 PM

 

This is a little bit of a cheat because our five favorite posts for change makers and communicators were actually published over a six-week period rather than a month. But we’re guessing that like many of us, you missed a few things between the end of 2015 and the start of the new year. So this is your first not-to-miss ICYMI for 2016.

Topics: Changemakers & Change Agents Purpose, Mission, Values Mission-Driven Business
4 min read

Best of 2015: The Top 10 from the Change Convos blog

By Pat Heffernan on 12/31/15 10:00 AM

 

Our readers have spoken. These 10 blog posts were our most read and most shared blog posts of the past year. Here's what you thought was awesome in 2015. Take another look to make sure you didn’t miss any good stuff.

Topics: Changemakers & Change Agents Mission-Driven Business Nonprofits
3 min read

Change Convos Monthly top picks: 5 links we loved in October

By Pat Heffernan on 11/5/15 10:00 AM

 

Let's recap our five favorite posts for change makers and communicators from around the web in October. As if to keep up with the vibrant colors of fall foliage, the web offered a wealth of captivating posts last month, which made narrowing down to five monthly top picks an unusual challenge. And read on to discover the top stories from right here on the Change Conversations blog.

Topics: Changemakers & Change Agents Purpose, Mission, Values
4 min read

Social Intrapreneur: The Future of Business?

By Guest Blogger on 8/20/15 12:00 PM

 

Vermonters have always taken the disruptive, “beat the band,” approach, or so we believe. The small, motivated, Green Mountain State prides itself on setting the example for legislation transformation and always remaining a step ahead. But how does such a small state have such a large influence on national political and environmental issues? A friend once told me, “it’s not about the size of the dog in the fight; it’s about the size of the fight in the dog.” It takes a passionate group of people with resilient voices to create change and that is something “we Vermonters” have done for many years.

Topics: Changemakers & Change Agents Sustainability
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