Forget Climate Change — There is work to be done

 

When you believe in a cause, it becomes your baby, and one of the hardest things to do is let go of its name.

Posted by Pat Heffernan on 3/9/17 10:00 AM

Changing minds: Why repetition and focus matter immensely

 

If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use a word that triggers a frame in opposition to the change you want to see. Worse yet is to witness a counter-productive frame or an outright lie being repeated over and over again. Let’s look at why repetition matters, why what changemakers focus on matters, and what you can do to be sure you are advancing your mission rather than hurting it.

Posted by Pat Heffernan on 2/9/17 10:00 AM

Your Favorite Changemaker Stories: Top 10 Blog Posts 2016

 

Which Change Conversations blog posts were most popular in calendar year 2016? The numbers tell us what readers liked, and shared, and commented on, and viewed the most in the past year. In 2016, our marketing blog for changemakers covered topics ranging from mission-driven event planning and video storytelling to collaborating on creative production and effective design principles. Here are the top posts of 2016.

Posted by Pat Heffernan on 1/5/17 10:00 AM

21 Inspiring Quotes from Changemakers

 

Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest value is as a daily reminder of the barriers to creating change for good.
 
We share these 21 inspiring quotes from changemakers to help you break through your own walls.
 
Posted by Pat Heffernan on 9/1/16 11:00 AM

Are You Marketing for Good Effectively?

 It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your organization’s sole purpose is social good rather than personal gain or profit. On the other hand, what you know of effective marketing and advertising is, to put it gently, not so good. You are what we refer to as a "reluctant marketer." There is an antidote for your discomfort — and it is called “social marketing.”

Posted by Pat Heffernan on 6/16/16 10:00 AM

Change Convos monthly top picks: 5 links we loved May 2016

 

With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt term for the fodder published last month for thinkers and leaders of change too. Here, ICYMI, are our top picks from what we were reading (and watching) in May.

Posted by Pat Heffernan on 6/2/16 1:00 PM

Change Convos monthly top picks: 5 links we loved in April

 

April showers found us seeking a higher proportion of fresh, new and fun links than our usual mix of substantive fodder for serious thinkers and change makers. Here, ICYMI, are our top picks from what we were reading (and watching) in April.

 

Posted by Pat Heffernan on 5/5/16 10:00 AM

Change Convos monthly top picks: 5 links we loved in March

 

Spring has been doggedly stubborn about arriving this year. The rollercoaster weather finds us swapping winter coats for garden rakes within a twenty-four hour period. Our five favorite posts for change makers and communicators reflect the wild swings of the season with a touch of green mixed in with high-voltage transmission lines and an experiment in storytelling. Here, ICYMI, are our top picks from what we were reading in March.

Posted by Pat Heffernan on 4/7/16 1:28 PM

Change Convos monthly top picks: 5 links we loved in February

 

It’s just about sugaring season — the annual Vermont ritual when the sweet sap of Sugar Maples warms and runs out of the taps, a time for learning about the sugaring process to see where maple syrup comes from. Our five favorite posts for change makers and communicators taps into a sweet mix of subjects. Here, ICYMI, are our top picks from what we were reading in February.

Posted by Pat Heffernan on 3/3/16 10:00 AM

Change Convos monthly top picks: 5 links we loved in January

 

This is a little bit of a cheat because our five favorite posts for change makers and communicators were actually published over a six-week period rather than a month. But we’re guessing that like many of us, you missed a few things between the end of 2015 and the start of the new year. So this is your first not-to-miss ICYMI for 2016.

Posted by Pat Heffernan on 2/4/16 6:09 PM

Best of 2015: The Top 10 from the Change Convos blog

 

Our readers have spoken. These 10 blog posts were our most read and most shared blog posts of the past year. Here's what you thought was awesome in 2015. Take another look to make sure you didn’t miss any good stuff.

Posted by Pat Heffernan on 12/31/15 10:00 AM

Change Convos Monthly top picks: 5 links we loved in October

 

Let's recap our five favorite posts for change makers and communicators from around the web in October. As if to keep up with the vibrant colors of fall foliage, the web offered a wealth of captivating posts last month, which made narrowing down to five monthly top picks an unusual challenge. And read on to discover the top stories from right here on the Change Conversations blog.

Posted by Pat Heffernan on 11/5/15 10:00 AM

Social Intrapreneur: The Future of Business?

 

Vermonters have always taken the disruptive, “beat the band,” approach, or so we believe. The small, motivated, Green Mountain State prides itself on setting the example for legislation transformation and always remaining a step ahead. But how does such a small state have such a large influence on national political and environmental issues? A friend once told me, “it’s not about the size of the dog in the fight; it’s about the size of the fight in the dog.” It takes a passionate group of people with resilient voices to create change and that is something “we Vermonters” have done for many years.

Posted by Guest Blogger on 8/20/15 12:00 PM

Collaborating for Social Good? Try these 7 useful tools

 

Large-scale social change requires a lot of collaboration—with multiple nonprofits, values-led businesses, and public agencies. And the bigger and bolder your goal, the more likely your broad cross-sector, public-private partnership includes organizations with widely disparate resources and technical skills. Collaborating for social good isn’t easy!

Effectively collaborating for social good requires key players have the ability to review, comment on, find and act on an enormous amount of material[1]. And everyone involved wants that information to be easily accessible, readable, and actionable on a 24/7 basis, regardless of their hardware, internal protocols or staff skill levels. I’ve found web-based software tools can bridge geographic and technical distances and unite collaborators for collective impact. Here are my favorite 7 useful tools — and why they work.

Posted by Pat Heffernan on 6/8/15 10:00 AM