The Why and How to Brand Your Infographics

The current wave of infographic usage is only gaining momentum. From social media to corporate reports and even the evening news, you’re seeing these information graphics everywhere. They are a visually appealing package of pictures, numbers and words that can tell us the all-important facts in an instant. It’s the perfect content condiment to spice up your message and help your audience digest the data.

Posted by Karen Wilkinson on 7/25/19 11:43 AM

Seven Things a Brand is Not (and Two It is)

Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those working in the field or by business people in large corporations, it’s now commonplace to hear in everyday conversations: “My favorite brand is…” or “XYZ has a really good brand.” Perhaps it began with the popularity of Mad Men on TV, or maybe the proliferation of new technologies and media channels, but misuse and confusion about brand terms keeps growing. Yet as a business owner or nonprofit manager, you want to understand exactly what you’re paying for when buying a brand property or branding your product or services for growth. Let’s look at two things a brand is, and seven things a brand is not.

Posted by Pat Heffernan on 10/5/17 2:30 PM

Logo, Corporate Identity or Brand — What’s the Difference?

Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used interchangeably. There are significant differences though, and building a solid understanding of these three terms is valuable for every marketer.

Posted by Brad Pettengill on 9/28/17 10:00 AM

Basic Quality Control for your Brand Image


It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization. But the stuff that’s out there in the public eye representing you is not consistent: colors don't match, your logo is stretched or fuzzy, or your promotional materials appear disjointed and don't speak with one voice. So your brand is compromised. Which can lead to doubt, distrust and lack of confidence in the quality of your service or product. How do you prevent it?

Posted by Brad Pettengill on 8/31/17 10:00 AM

A Vermont designer’s marketing observations in Morocco


For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco, despite the warnings from friends and family about "that part of the world" in this current geopolitical climate. Nevertheless, she persisted, and soon we were poring over printouts from Google Earth, planning the route that would take us around the entire country in seven days.

Posted by Brad Pettengill on 7/27/17 10:00 AM

How to Achieve Marketing Consistency in Your Materials


So you’ve decided to invest in a multi-faceted, multi-channel marketing campaign. Your presence, message and branding will appear in many channels—online ads, a website, a video on your website, newspaper ads, magazine print ads, signage, brochures, etc. Wondering how you will achieve a consistent look across all these iterations, and what just exactly is "marketing consistency" anyway? 

Posted by Brad Pettengill on 10/20/16 10:54 AM

Capturing the Event: Don't forget your visual checklist


You’ve been planning your next event for a while now — finding a location, building a schedule and making sure your speakers are ready to go. A lot of preparation goes into making an event go smoothly, but don't forget to record it. Part of your pre-planning should include an event visual checklist. At any fundraiser, product launch, or forum there is great opportunity for event visuals that can tell a story.

Posted by Tara Pereira on 7/14/16 11:00 AM

Make a great impression at your next tradeshow


The last time you strolled through a tradeshow you probably made a mental note about those booths and displays that were really engaging and those that looked a bit weak or boring. Here are a few ideas about how to showcase your brand in the best possible light, for the price that fits your budget.

Posted by Brad Pettengill on 5/19/16 10:00 AM

Why Every Tweet Matters For Your Brand Identity


The Change Conversations blog has covered how to make Twitter work for you in previous posts, but today I want to look in more detail at how each tweet reflects on your brand identity. The smallest difference in how you approach messaging on social media can change public perceptions in big ways — and Twitter is the first (and fastest) to reflect any change.

Posted by Guest Blogger on 4/28/16 8:00 AM

5 Tips to Foster Motivation in Your Organization


study conducted by Harvard Business Review about inner work life and performance found people are more productive and creative when their work lives are positive. It is probably no surprise to you to hear employees are more motivated when they are happy with the work they produce and when they have a positive view of the organization they work for. But how do you translate values, ideals and beliefs into action to motivate your team and grow your socially responsible organization? How do you take a concrete set of shared values and create a workplace enviroment that will foster motivation day in and day out?

Posted by Guest Blogger on 4/21/16 8:00 AM

Promotional Item or Landfill?


In 2014, promotional products were a $20 billion dollar industry, branding everything from award plaques to watches. By dollar volume of sales, wearables and writing instruments are the largest categories. Most companies use promotional items at some time, and your strategy is important because promotional items will represent your brand.

Posted by Dave Bowers on 2/25/16 3:00 PM

Your marketing photography: how to hire a professional


There will always be a place for snapshot-quality photos, typically in testimonials and/or social media where professional polish can work against your messaging. But if you are a change agent — a mission-driven business or nonprofit trying to effect change in the world — strong images, professionally produced and on-target, are essential. Here's how to go about hiring a professional for your marketing photography.

Posted by Brad Pettengill on 12/24/15 10:00 AM

5 Strategies for Nonprofits to Use Instagram More Effectively


The U.S. Census Bureau reported in June of 2015 that Millennials are now the largest generation, outnumbering even the Baby Boomers. Thanks to the Millennial Generation the social media revolution has a large army of foot soldiers.

Posted by Guest Blogger on 12/10/15 10:00 AM

Logo Design 101: The Coat of Arms, Crest and Shield

In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both typography and symbols—as we delve into the design categories of crests and shields. Since this series continues to expand as we go deeper into the categories of logo design, here are the previous articles in order:

Posted by Brad Pettengill on 8/12/13 12:15 PM